When Chasing Goldman Sachs came out last summer, and people started asking me when/where I'd be going on book tour, my publicist broke it to me that book tours are so last century. But it looks like Ayelet Waldman has found a clever way to innovate! And my friend Kim Brittingham has come up with an even wilder proposal: anyone who buys a very large quantity of her new memoir, Read My Hips, to give away, wins her presence and participation in a creative project of the purchaser's choice. Glad to see such creativity in marketing, beyond the creativity on the printed page!
http://www.economist.com/blogs/babbage/2011/06/book-tours-age-social-networks?fsrc=scn/tw/te/bl/followthereader
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